Turning a New Restaurant Concept into a Fast-Growing Brand
ABBEY'S BAKEHOUSE & SIPS
The CHALLENGE.
Abbey’s Bakehouse & Sips Refreshers, a quick-service concept by Service Inspired Restaurants (SIR Corp.), entered the market with no existing brand awareness as the company expanded beyond its established full-service restaurant portfolio. The goal was to build visibility, drive real-world traffic, and support rapid growth during a critical expansion phase, including the launch of a second location.
The APPROACH.
We built a high-growth launch strategy focused on cultural relevance, audience expansion, and conversion-driven content.
Product Positioning
Developed seasonal and culturally relevant positioning to increase audience connection and purchase intent
Creator Seeding & Partnerships
Expanded reach beyond owned channels through strategic creator engagement and community amplification
Content Strategy
Built highly shareable content designed to maximize organic visibility and customer action—not just impressions
Growth-Focused Brand Development
Supported the evolution of the concept’s independent brand identity during early-stage expansion
The EXECUTION.
We combined audience growth strategies with conversion-focused digital execution
Rolled out consistent social-first campaigns tied to seasonal launches and consumer trends
Activated creators and community engagement to increase local awareness
Optimized content for discoverability, engagement, and in-store conversion
Supported ongoing brand development throughout the second location launch and growth phase
The RESULTS.
1
+72.6% increase in non-follower reach, significantly expanding visibility beyond the existing audience
2
Audience reach composition: 69.9% non-followers / 30.1% followers
3
+140.8% increase in profile visits, signalling deeper consumer interest
4
+54.4% increase in website link clicks
5
+150% increase in business address taps, driving measurable in-store intent
6
+125% increase in week-over-week sales, reflecting sustained purchasing behaviour and growing brand recognition
Looking to launch or scale a hospitality concept with measurable growth?
Let’s CONNECT.