Positioning a Technology Company for Industry Acquisition
Scope: Content Strategy • LinkedIn • PR • Trade Show Marketing • B2B Positioning
OMNIVORE
The CHALLENGE.
Omnivore is a restaurant technology company built on an open API framework that connected hundreds of third-party applications to major point-of-sale (POS) systems. The platform sat at the intersection of restaurants and technology, enabling integrations across ordering, delivery, analytics, and operations.
As the category became more competitive and consolidation accelerated in restaurant tech, the challenge was to clearly communicate Omnivore’s value to enterprise stakeholders, strengthen category leadership, and support long-term strategic positioning in a market increasingly driven by platform ecosystems.
The APPROACH.
We focused on elevating Omnivore’s presence as a category-defining infrastructure player in restaurant technology.
LinkedIn Thought Leadership
Built a consistent executive and brand presence focused on API infrastructure, restaurant tech trends, and ecosystem value
PR & Industry Positioning
Supported narrative development for press visibility across restaurant technology and SaaS publications
Tradeshow Strategy
Developed messaging and content support for key industry events to increase visibility with enterprise POS partners and restaurant operators
B2B Category Framing
Refined how Omnivore communicated its role as a foundational layer in the restaurant tech stack
The EXECUTION.
We aligned content and communications to reinforce Omnivore’s position within the broader restaurant technology ecosystem:
Produced consistent LinkedIn content focused on APIs, integrations, and restaurant innovation
Supported PR initiatives highlighting Omnivore’s role in enabling a connected restaurant ecosystem
Developed tradeshow messaging and storytelling for enterprise audiences and POS partners
Strengthened narrative alignment across product, marketing, and leadership communications
Positioned the brand within the growing shift toward open, integrated restaurant technology platforms
The RESULTS.
1
Strengthened brand visibility within the restaurant technology and SaaS ecosystem
2
Increased engagement and thought leadership presence across LinkedIn and industry channels
3
Supported improved category positioning during a period of industry consolidation
4
Enhanced recognition among POS systems, restaurant operators, and technology partners
5
Contributed to increased strategic relevance leading up to acquisition
6
Omnivore was later acquired by Olo, a leading restaurant commerce platform that powers digital ordering, delivery, and guest engagement for enterprise restaurant brands
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